SaaS /

5 Min read

Bot-Cast Presents: Essential Tools for Conversion Rate Optimization for SaaS Business

September 7, 2021

Hardik Makadia

CEO, WotNot

Table of Contents

If you’re thinking that once you’ve set up an online business, your website, and shopping sites, you just need to sit back and relax for customers and money to flow and the business to prosper, you need to think again. 

Bringing your visitors to your site is just one of the many hurdles you’ll encounter. You need to put in constant effort to make your site reach its maximum potential and get the visitor to perform the desired action on the site. This is exactly why you need to know the importance of Conversion Rate Optimisation (CRO) tools. 

There are various features that different CRO tools cater to, a few of which were discussed in the first episode of our series Bot-Cast Presents, with Hardik Makadia, the co-founder of WotNot here:

Before you read this blog further, we would like you to know that these tools are meant for all companies from any industry.

And do not get perplexed if you hear some businesses using several different CRO tools. The market for CRO tools is huge, and the tools serve more or less the same function in their particular category and the choice depends upon the business about how they want to leverage any tool to their benefit. 

However, the number and types of tools required to depend upon various factors like the objective of the business, the ad spends they incur, the number of visitors on their site, and the conversion rate at hand. 

To get more information on how these factors affect the choice of the tool, click here!

Now, there are various areas where your CRO Tool can help you optimize your conversion rate, and they are-

  1. Heatmap

  2. Pop-up Builder

  3. Landing Page Builder

  4. Chatbot

  5. CRM

  6. Drip Email Marketing

  7. Retargeting

  8. Feedback Collection

They might sound like something very minute, but they can give excellent results when optimized well using CRO tools. 

In our discussion with Hardik, we discussed 4 of these areas and the best tools that can be used to help optimize conversion here:

So, what are the essential tools that a SaaS company should use to optimize conversions?

1. HotJar- This is a Heatmap tool that helps you know the navigation that users follow when visiting your site. It serves as a behavioral tracking tool to understand whether the customers are reaching the end goal that you want them to or not, and if they are, then what is the process. 

2. Unbounce- This tool helps build and test Landing pages and provides you with information and reports to improve your Landing page and optimize conversions to the fullest. 

3. Get Site Control- Pop-up builders are another essential CRO tool because they come to use when your visitor is losing intent, and Pop-ups bring them back. 

4. WotNot- To keep the visitor engaged and interacting with the website, a chatbot like WotNot is essential to not only keep them glued but also serve multiple other functions.

5. Hubspot- The CRM software helps collect data and gain deeper insights into the behavior of these visitors whose data have been received and who may serve as prospects for the business.

Other essential tools that a Saas Company should have are:

  1. Mailchimp serving as the Email Software

  2. Adroll serving as the Retargeting Software

  3. Hotjar that also serves the purpose of a Feedback Software

Since one of the essential tools mentioned was WotNot, we would also like to explain how automated customer engagement tools have helped our Company optimize conversions.

When a visitor visits a site, you only have an average of 15 seconds to generate their interest. So you need to do more than just have an appealing design and content. You need to engage your visitors and urge them to participate. Automation in customer engagement can help you with that. We have been observing that a chatbot on WotNot's site is responsible for solving at least 80-90% of user queries without needing any form of human intervention. WoNot's chatbot on its website has also been generating 20-30% of good quality leads and the number is increasing by the day. And, once triggered, the bot starts to build a conversation to keep the visitors engaged, something that is highly relevant on the landing page.

Besides, WotNot can also integrate itself with other CRO/CRM Tools, which is highly relevant for any business. We find it necessary to use and maintain sync among all these tools together. This not only helps in storing accurate data but also serves as a time saver.

Undoubtedly, if your business is operating online, having all these tools to optimize your conversions is the need of the hour. You will see the results in no time if these tools are used effectively, and changes implemented going forward. 

You may browse more about the WotNot chatbots here and learn how automated conversations can make your business more effective and easy.

Click here for the entire discussion with the Co-founder about CRO tools for SaaS!


Hardik Makadia

CEO, WotNot

His leadership, pioneering vision, and relentless drive to innovate and disrupt has made WotNot a major player in the industry.