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5 Reasons Why Facebook Chatbots Should Be Part of Your Marketing Strategy

June 12, 2020

Hardik Makadia

CEO, WotNot

Table of Contents

Social media has changed the entire structure of brand building. Big or small, every kind of business can easily build their brand and develop a loyal customer base using social media marketing. The growing presence of businesses on social media platforms holds testimony to the fact that the power of social media is undeniable.

Having said that, Facebook is the biggest app with a total of 2.27 billion of monthly active users. It is obvious to say that you should have a Facebook page for your business. And you probably do. But having just a Facebook page is not enough. You need something to leverage your Facebook page to reach more people.

And this is where the Facebook Messenger chatbot comes in! Facebook Messenger bots, like other chatbots, cater to your audience queries 24*7. By automating FAQs, your visitors do not need to wait for a response as the bot can handle multiple customers at once. This fast and interactive way of communication helps you provide excellent customer service right from the get go, thereby helping you generate more leads from your Facebook page.

Brands are increasingly using Messenger bots to push content, engage audiences using polls/events and provide them a personalized experience, and get more qualified leads.

Having a Facebook chatbot is becoming more of a marketing need for your business than an option. Let us have a look at 5 reasons why your marketing strategy should include a Facebook chatbot:

Conversational & Personalized

There’s a reason why messaging is the most preferred way of communication among Americans younger than 50. FB Messenger chatbot is a great way to address your customers’ queries as it provides a personalized and interactive way of communication.

Also, people are more likely to open messages on the platform they already use than install new apps. Messages delivered by Facebook Messenger have an opening rate of 90%, which is higher than most other messaging apps. Therefore, you have a better chance of getting responses regarding your services/ business via Facebook Messenger.

No Coding Required

Facebook Messenger bots are still an underutilized resource, mainly because businesses fear the complexity of deploying Messenger bots. Deploying Messenger bots doesn’t have to seem like a Herculean task at all.

You do not need coding chops to get the bot running on your page.With the right chatbot partner, you can get a Messenger bot running on your Facebook page without any hassle.

Go Beyond News Feed Algorithm Reach

The posts on your Facebook newsfeed are controlled by various algorithms. So, if you think depending solely on normal Facebook reach will be sufficient for your business, think again!

Algorithm updates reduce the organic reach of Facebook posts considerably.

Facebook Messenger ads go beyond the hassles of regular algorithm updates. With click-to-messenger ads and sponsored messages, you can easily make the most of Facebook Messenger to reach your potential users.

Jump In When The Bot Stumbles

When it comes to customer queries, Facebook chatbots minimize the waiting time by answering general FAQs and eliminating the need for constant monitoring by humans.

However, there are bound to be certain queries that the bot might not be able to handle, that require the intervention of a human. In such scenarios, your human agent can easily jump in and take over from the bot. With the use of chatbot-to-human handover feature, a support personnel can take the reins from the bot when it cannot seem to handle a difficult conversation.

This feature indeed provides the best of both worlds: automating your customer service while maintaining the human touch.

Mass Message Messenger Contacts

With Facebook Messenger chatbot, you can increase brand awareness by mass messaging your audience.

Messages sent from Facebook Messenger chatbots have a higher opening rate than email messages, paid ads, and organic messages. This is all the more reason that opting for Facebook Messenger chatbot will be beneficial for your business.

Facebook Messenger bots are steadily revolutionizing the way businesses conduct customer service, marketing, and sales.

Besides being a direct line of communication between the customers and their problems, these automated Messenger bots provide customers exactly what they look for — self-service and a personal touch.

Using automated bots, businesses can engage in a real-time basis with customers, responding to their queries and at the same time, collect information about their preferences so that they can provide a personalized experience — all while saving time and money in the process.

With many brands realizing the importance of chatbots, creating one has become easier than ever. At WotNot, we have worked with thousands of businesses across the globe, helping them engage with their customers, generate more leads, and provide seamless customer service.


Hardik Makadia

CEO, WotNot

His leadership, pioneering vision, and relentless drive to innovate and disrupt has made WotNot a major player in the industry.