sales | 4 MIN READ
Leads convert to customers and that amounts to profits for your business. Generating quality leads is one of the most important but difficult achievements for any organization. And growing competition makes it more difficult for your business to capture the prospect’s attention and attract them.
Companies use innumerable ways to generate leads, like, cold calling, cold emailing, telemarketing, online display ads, social media marketing, influencer marketing, and more. Apart from all of these well-known lead generation techniques, there’s another way that is gaining popularity because of its effectiveness and ease of use, i.e., chatbots for lead generation.
With marketers realizing the importance of creating value for customers, inbound marketing is on the rise and traditional poorly targeted marketing is getting sidelined. As businesses are shifting towards inbound marketing, implementing chatbots only makes more sense.
Chatbots for lead generation engage with the incoming traffic on your website, probe them about their needs, and converse with them, thereby qualifying the leads for your business. This way your sales team nurtures only the qualified leads and does not have to waste time identifying whether a lead is a sales qualified lead or not.
Here’s why you should use chatbots for lead generation:
Successful lead generation largely depends on timing. Humans are capable of handling only a handful of queries at a given time. If there are more than 4–5 people on your website looking for answers, they have to wait until the customer agent has solved the issues at hand.
Lead generation chatbots are a clear winner when it comes to scalability. Chatbots engage with thousands of customers at the same time, in a personalized and optimized manner. Instantly addressing all your prospects’ queries ensures that no important lead is lost to long waiting times.
As humans are bound by time, your live chat agents cannot function round the clock. If a visitor lands up on your website through a Google search at the end of the day, live chat or customer support will not be able to cater to their queries. This leads to lost opportunity as there is no one from your side to probe the visitor and know about their needs.
Enter chatbots and this issue is solved instantly. Lead generation chatbots are up and running on your website 24 hours, 7 days a week. By interacting with your website visitors, chatbots capture qualified leads in your database. This way, you do not have to miss out on any lead during non-business hours.
Meet your customers where they are, with chatbots. Depending on your target audience, your business needs to be on various channels like social, web, mobile, SMS, etc. to attract leads and retain them. Reaching out to your customers in their preferred channel of communication is a good idea.
The same chatbot can be deployed across multiple channels. This makes your business accessible to its prospects across various channels. What’s more, you do not have to worry about keeping a log of all the interactions your bot has on different channels. The chatbot keeps a track of all the interactions in your database, so you can access everything in the same place.
You need to hire multiple agents to answer many customers at the same time. Prior to that, you also need to make sure your agents are well-trained and have good communication skills to speak to the customers. This means you have to spend monthly talking to visitors coming to your website. This is both a time-consuming process and an expensive one.
With lead generation chatbots, you need to invest only once and it is there to stay. Also, by adding chatbots into your business, you’ll be increasing your revenue, as your current employees will be given time to focus on nurturing leads and closing sales, while chatbots perform the day-to-day activities.
You can grab the attention of your website visitors by interacting with them in their language. Chatbots can be programmed to interact with your targeted audience in their language, by detecting their browser’s language preference.
Chatbots can solve your customer care problems in multiple languages round the clock. This allows your business to scale up the operations to new markets while simultaneously personalizing the experience for your customers.
WotNot Can Help Your Business Generate More Leads
With a conversational interface, chatbots are more interactive than static forms. The best part is that chatbots automate lead generation for your business 24*7 without any human intervention. What’s more, chatbots can even route the complex queries to a rep. With this, your staff does not have to monitor the chatbot conversations round the clock.
Chatbots also keep a log of all the conversations that occurred till date. This way, trends can be identified between the customer and bot interactions. Also, insights can be derived through Chatbot Analytics which helps you track your chatbot’s performance. Metrics like top countries, funnel analysis, retention rate, user behavior, etc help you in gauging your bot’s performance.
We, at WotNot, have worked with businesses across different verticals to deploy lead-generating bots for them. Our language experts study your niche and design superior conversational experience for your business to attract and retain customers.
We have a predefined Lead Gen template where you can get a real-time feel of the chatbot on your website. So, what are you waiting for? You can experience the chatbot template that works for you here!
Co-founder of WotNot. His leadership, pioneering vision, and relentless drive to innovate and disrupt has made WotNot a major player in the industry.
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