The rising awareness around the importance of fitness is clearly not converting into an increased number of people joining your gym or fitness studio. Why?
Because usually after joining the gym, people often struggle to continue with their workout regime. Apart from lack of motivation, there is also, evidently, a clear lack of engagement between your workout center and the people you wish to convert into customers.
Gyms and workout studios often only focus on getting people to purchase year-long memberships. The holistic approach to the customer’s well-being, be it physical exercise or mental state and motivation – is missing from most of the gyms. There is no meaningful interaction between the gym and the customers to encourage them to visit the gym daily. The customer’s holistic experience with your brand is often neglected in the fitness industry.
Creating a personalized experience which engages your customer with their fitness goals, educates them and motivates them is the need of the hour. And talking about a cost-effective solution for personalization, what’s better than a gym chatbot! A chatbot in the fitness sector can help your customers stay loyal to their workout plan and in turn, to your brand.
A gym chatbot interacts with your users using a chat interface and solves their FAQs about your business and the services that you provide. Chatbots are integrated with websites or messaging apps to help businesses automate their regular tasks.
These days, it is common to encounter a chatbot while booking flights, ordering food, approaching a company’s customer support, etc. Chatbots in the fitness space are also increasingly becoming popular, with many fitness studios and gyms opting for them not only to enhance customer service but also to improve business by generating leads.
Let us have a look at how chatbots are being used in the fitness sector:
The Workout Guide
People new to gyms are often clueless about the type of equipment they need to use to achieve their desired goals. Not to mention, opting for personal trainers often turns out to be an expensive decision for many. A gym chatbot can easily educate the user about different sets of workout plans for different fitness goals like losing fat, building muscle or improving endurance.
The chatbot for gym can also provide a suitable diet chart to be followed as per the selected fitness goal. The chatbot can also present different exercise routines based on the intensity level the user chooses and is comfortable with. The user can also choose from different exercise routines based on different target areas like arms, legs, etc. Images, gifs, and videos can be used within the gym chatbot to clearly illustrate and explain the exercises to the users.
Tracking & Analytics
Analytics is an important aspect of health management. Setting up and measuring goals by setting milestones is something a new customer finds difficult to do. With machine learning algorithms, AI-powered chatbots can track the user’s progress by monitoring their exercise choices and diet plans.
Intelligent chatbots can also help optimize personal performance by sending tips and suggestions as per the tracked performance analytics. Users can be asked relevant questions like if they are sore after a particular workout session and then be suggested workout sessions accordingly.
The most common reason why people drop out of the gym is because of lack of consistency. Staying fit takes dedication and commitment, and a chatbot in the fitness sector can help the users stay motivated to stick to their workout plan.
By sending reminders the night before the morning workout, the fitness chatbot can prepare the user mentally. This decreases the chances of skipping the workout session. What’s more, you can also share your goals via chatbots on social media platforms to keep you motivated. CountIt, a Slackbot, gets you motivated by invoking the jealous gene. It allows you to challenge your friends, provides team vs team challenges and exciting rewards. Through the bot, you earn more than bragging rights by beating your rival. Winners of the challenges are rewarded with exciting prizes like Starbucks lattes, Amazon gift cards, Fandango movie tickets and more.
Benefits of Using Chatbots in Fitness Sector:
Much like personal trainers, chatbots provide personalized workout and diet recommendations based on the data entered by users like their height, weight, BMI, fitness goals, etc. Chatbots are a one-time investment and can very well play the role of a personal trainer, at a fraction of a cost.
Unlike personal trainers, chatbots for gym can speak with hundreds of people at the same time, while offering personalized services to each one of them. With the help of certified nutritionists and trainers, chatbot conversation is designed out based on concrete facts to enable them to guide the user properly.
- Ease of Use
With chatbots in the fitness sector, people do not need to download separate apps and go through the unfamiliarity of a new app. Chatbots can be deployed across popular apps people already use like Facebook Messenger, WhatsApp, Slack, etc.
- Conversational Warmth
With a conversational interface and instant answers, chatbots provide an enriching user experience to your customers.
- 24*7 Availability
No matter the day or night, chatbot assistance is available round the clock. So, whether you like to work out in the day or in the night, you can be assured of 24*7 guidance via chatbots.
Not only is a chatbot used to keep people motivated to work out at your gym but it can also attract and onboard people to join your gym/fitness studio. Here’s our WotNot bot at work as a powerful lead generation tool for a gym:
We, at WotNot, understand the nuances of the fitness space and deliver a chatbot solution that is tailor-made to suit the use-case of your gym/fitness studio. We work closely with your team, delivering a superior chatbot that is a strong lead generator and customer support tool.
Before deciding to take the plunge, experience the chatbot on your website for FREE through our Free Trial here.