“To me, job titles don’t matter. Everyone is in sales. It’s the only way we stay in business.” — Harvey Mackay.
This quote perfectly sums up the importance of sales in a business. Sales is what allows the business to not only exist but thrive while doing so. Generating sales is as much important as saving on costs and when a company generates sales while keeping their costs low, then business grows and reaches new heights.
And while we are talking about increasing sales and at the same time cutting down costs, what better way to do so than chatbots!
A sales chatbot saves businesses time and money and at the same time brings more sales. A chatbot works round the clock and is cheaper when compared to its human counterpart.
Manually reaching out to every prospect on your website or social channel requires a huge sales team. A chatbot automates the process. Whether 50 or 500, you can cater to every query and do so by saving the cost of maintaining a huge sales team.
Especially in small organizations where employing a large sales team is not feasible, sales chatbots present a wonderful opportunity for the business owners to scale up their sales at a fraction of the cost of employing several people for sales. Let us see how.
Reaching out to Prospects
Reaching out to prospective buyers in a way that does not seem pushy is a herculean task. The importance of making people aware of your product/solutions in a non-invasive manner cannot be emphasized enough.
Chatbots in sales can very well educate your audience about your product. A sales chatbot interacts with your audience, inquires about their preferences, and educates them about your product offerings – all in an interactive manner. Chatbots take up the job of familiarizing your business to the prospects very well.
This mutual exchange of information in a conversational manner makes the whole experience humanizing, which elevates your brand image.
Converting Prospects into Leads
Many businesses have a lot of website visitors. But those numbers rarely reflect in the leads generated. This proves that just attracting prospects to your business is not enough. You need to continuously engage with them, provide them value, and nurture them to be able to retain them and convert into leads.
With sales chatbot, you can segment your audience based on the previous landing page, demographics, age, gender, etc. This helps you nurture leads and take them further towards closure.
Sales chatbot enables your business to answer FAQs and provide information outside operational hours, without additional resources from the organization. This makes your business accessible to the people at their ease.
Closing Leads to Customers
Chatbots can help in making the final purchase of the product. A chatbot can fetch the history of the interaction and the previous orders placed by the customer. Using this information, the chatbot in sales provides customized options in line with the customer’s taste, based on the previous interaction.
The information collected by the sales chatbot can be derived into insights. The marketing and the sales team can then use the data to design new marketing and sales strategies.
Chatbots are industry-agnostic and assist in moving leads through the sales funnel, increasing customer satisfaction and ultimately improving revenue. They can help your company turn leads into customers more efficiently. They also provide you with information to help you gauge your marketing and sales efforts.
At WotNot, we help you outdo your target sales figures by providing customized chatbot solutions. What’s more, our human handover feature even lets you jump in and take the reins from the bot whenever the prospect needs to talk to a human. Test your website for free, without any registration — here.