customer story
How Travelxp generated 80L in sales pipeline using Instagram bots
Ojas Kalzunkar
Ojas Kalzunkar
Sr. Growth Executive at Travelxp
Sr. Growth Executive at Travelxp
₹80L
₹80L
₹80L
Sales pipeline
Sales pipeline
Sales pipeline
11.4K
11.4K
11.4K
DMs automated
DMs automated
DMs automated
7%
7%
7%
lead-to-SQL conversion
lead-to-SQL conversion
lead-to-SQL conversion
About company
Travelxp is a global travel and lifestyle brand known for creating immersive, high-quality travel content across television, digital platforms, and mobile apps. Broadcasting in over 25+ countries and reaching millions of households worldwide, Travelxp inspires audiences to discover destinations, cultures, and experiences across the globe. Beyond content, Travelxp has expanded into travel commerce, offering flights, hotels, and curated holiday packages through its digital platforms—bringing inspiration and booking together in a single ecosystem. With a strong focus on user experience and global reach, Travelxp continues to bridge storytelling and travel planning for modern travellers.
The Challenge
Travelxp engages with users at some of the most intent-heavy moments in the travel journey—discovering stays, comparing options, and finalising bookings. A large share of this demand comes from Instagram, especially for its All About Stays villa and boutique stay offerings.
As Instagram DMs and ad-driven messages scaled into the thousands each month, the team faced a familiar challenge: enquiries were highly unstructured, time-sensitive, and entirely manual to manage. Responding quickly required constant human effort, yet delays were inevitable. Valuable leads were missed, response quality varied, and scaling the channel without adding headcount became increasingly difficult.
At the same time, Travelxp’s website and mobile app users were raising a wide range of support requests—booking details, vouchers, cancellations, rate-match queries, and search comparisons. Delivering real-time, 24×7 assistance across this variety of queries using only human agents was costly and unsustainable as traffic continued to grow.
Travelxp needed a way to handle high volumes, respond instantly, and maintain quality—without increasing operational overhead.
Travelxp engages with users at some of the most intent-heavy moments in the travel journey—discovering stays, comparing options, and finalising bookings. A large share of this demand comes from Instagram, especially for its All About Stays villa and boutique stay offerings.
As Instagram DMs and ad-driven messages scaled into the thousands each month, the team faced a familiar challenge: enquiries were highly unstructured, time-sensitive, and entirely manual to manage. Responding quickly required constant human effort, yet delays were inevitable. Valuable leads were missed, response quality varied, and scaling the channel without adding headcount became increasingly difficult.
At the same time, Travelxp’s website and mobile app users were raising a wide range of support requests—booking details, vouchers, cancellations, rate-match queries, and search comparisons. Delivering real-time, 24×7 assistance across this variety of queries using only human agents was costly and unsustainable as traffic continued to grow.
Travelxp needed a way to handle high volumes, respond instantly, and maintain quality—without increasing operational overhead.
The Solution
Travelxp partnered with WotNot to introduce AI-powered automation across its most critical customer touchpoints.
For Instagram, WotNot deployed a dedicated chatbot for the All About Stays vertical. Every incoming DM was instantly captured and responded to, with the bot qualifying enquiries in real time and collecting key booking details upfront. What was once a reactive inbox became a structured, always-on lead funnel—ensuring no high-intent enquiry slipped through the cracks.
On the website and mobile apps, Travelxp launched TIA (Travelxp Intelligence Assistant) to support users throughout their journey. TIA handles everything from booking details and vouchers to cancellations, rate-match requests, discovery, and comparisons across flights, hotels, holidays, and activities. For cases that require human follow-up, the bot seamlessly creates support tickets with full context.
Together, these bots enabled Travelxp to deliver consistent, 24×7 support and lead handling across channels—without adding to the support team’s workload.
Travelxp partnered with WotNot to introduce AI-powered automation across its most critical customer touchpoints.
For Instagram, WotNot deployed a dedicated chatbot for the All About Stays vertical. Every incoming DM was instantly captured and responded to, with the bot qualifying enquiries in real time and collecting key booking details upfront. What was once a reactive inbox became a structured, always-on lead funnel—ensuring no high-intent enquiry slipped through the cracks.
On the website and mobile apps, Travelxp launched TIA (Travelxp Intelligence Assistant) to support users throughout their journey. TIA handles everything from booking details and vouchers to cancellations, rate-match requests, discovery, and comparisons across flights, hotels, holidays, and activities. For cases that require human follow-up, the bot seamlessly creates support tickets with full context.
Together, these bots enabled Travelxp to deliver consistent, 24×7 support and lead handling across channels—without adding to the support team’s workload.
The Results
Within weeks of deployment, automation began driving measurable business impact.
Between Aug and Oct 2025, the Instagram chatbot handled:
Handled 11,460+ Instagram DMs automatically
Generated 1,100+ qualified villa enquiries
Converted ~7% of enquiries into purchase-ready leads
Drove ~₹20+ lakhs in sales
Created an ₹80+ lakhs sales pipeline
Achieved an average stay duration of ~2 nights
Maintained a 4.2 CSAT score
The bot now functions as Travelxp’s automated enquiry engine for its villa and boutique stay vertical.
Across web and app journeys, TIA handled 2,500+ conversations, achieved a 4.8 CSAT, and fully resolved hundreds of user queries end-to-end without human intervention. Support agents benefited from reduced load, while users received faster, more consistent responses.
💡 TIA is now a core layer of Travelxp’s product experience, reducing agent load while providing instant support across journeys.
By automating high-intent enquiries and support across Instagram, web, and app channels, Travelxp now operates with a scalable, always-on engagement layer—converting demand more efficiently, improving customer experience, and enabling the team to grow without proportional increases in headcount.
Within weeks of deployment, automation began driving measurable business impact.
Between Aug and Oct 2025, the Instagram chatbot handled:
Handled 11,460+ Instagram DMs automatically
Generated 1,100+ qualified villa enquiries
Converted ~7% of enquiries into purchase-ready leads
Drove ~₹20+ lakhs in sales
Created an ₹80+ lakhs sales pipeline
Achieved an average stay duration of ~2 nights
Maintained a 4.2 CSAT score
The bot now functions as Travelxp’s automated enquiry engine for its villa and boutique stay vertical.
Across web and app journeys, TIA handled 2,500+ conversations, achieved a 4.8 CSAT, and fully resolved hundreds of user queries end-to-end without human intervention. Support agents benefited from reduced load, while users received faster, more consistent responses.
💡 TIA is now a core layer of Travelxp’s product experience, reducing agent load while providing instant support across journeys.
By automating high-intent enquiries and support across Instagram, web, and app channels, Travelxp now operates with a scalable, always-on engagement layer—converting demand more efficiently, improving customer experience, and enabling the team to grow without proportional increases in headcount.
