Top 14 White Label Marketing Tools for Agencies in 2023

Picture this: You're a marketing agency owner looking to take your marketing services to the next level. You know for this, you need to expand your marketing service offerings in quick time and deliver exceptional results for your clients. But you're not sure how to do it. 

That's where white label marketing tools come into the picture. These tools are like having a team of superheroes working behind the scenes to help you deliver outstanding services to your clients, all under your own brand name. 

They can help you:

• Streamline your marketing effort

• Reduce cost

• Enhance your overall client experience

Exciting isn’t it?

But with so many white label marketing tools around, it often becomes overwhelming. That’s why we are here to help you discover the top 14 white label marketing tools for agencies in 2023. 

So get ready to unlock your marketing superpowers and take your agency to new heights!

What Are White Label Marketing Tools for Agencies?

A tool that you can customize with your brand elements to showcase it as your own is called a white label software. It is a fully developed tool, where the developer provides the agency with the rights to call it their own. They offer cosmetic customizations that include adding the brand’s logo, colors, and other specifics.

For example, let’s consider a white label chatbot for agency. It is owned by the company that developed it. Using white label marketing services, they will provide the agency the rights to customize, brand and own the chatbot.

Using this chatbot tool, the agency can capture every visit on their client’s website, add them to the funnel and improve the lead generation capabilities of their client. 

Why White Label Marketing Tools Are Perfect for Agencies?

As a digital marketing agency, there are several areas where you are expected to perform. Each vertical requires additional resources, lots of planning, and several strategies.

However, the right tools that carry your branding can help you focus on your core business while acting as your additional resource. Here are the benefits that you can gain from a white label partnership that offers top-notch white label marketing tools.

1. Minimizes Cost

If you develop a product to manage the particular task, you will need the investment and resources. This will add to the overhead costs. By using white label tools for agencies, you don’t need to create a product; you can use the tool to benefit your customers by paying for the services and features you use.

Imagine hiring a resource for social media planning and execution. You might even need two resources here. However, if you choose the right white label tool, you can reduce the cost of hiring and add more services to your suite. It helps you be more affordable as well.

2. Satisfied Clients

When you offer a suite of solutions and manage them well, the client will get impressive returns. There will be a noticeable increase in their bottom line, leading to more satisfied and impressed clients. As you have more time to focus on strategies, you become efficient, and the results you deliver are excellent.

3. Gain Expertise

When you sign up for white label marketing tools, you also sign up for expertise in that segment. For example, the white label SMS marketing tool provider is an expert in that field. They will support you when you are stuck, offer documentation that can help resolve the issues you are facing, and provide the right recommendations to enhance SMS marketing. 

4. Widens Portfolio

By adding a white label marketing software, you will increase the number of services you offer your customer. For example, if you include the analytics white label marketing platform to your bouquet of services, you would be helping your clients with insights and recommendations. This can help them make the right decision. Similarly, with white label website builder tool, you can offer website development solutions.

Top 14 White Label Marketing Tools for Agencies

As a digital marketing service provider, you can implement and incorporate a range of tools to enhance your user’s user experience. These tools can offer exceptional services that can improve operations, streamline functions, increase marketing outcomes and shorten sales cycles for your customers. Let’s take a quick look at some of the top white label marketing tools you can use as a digital marketing agency. 

This is a long list and we know some of you might not have the time to go through it all. That's why we have come up with a video that lists the top 9 of these 14 white label marketing tools.

For the rest of the white label marketing tools, you can refer to the list below.

Here's the video, check it out.

Watched the video? Now, let's get back to the list.

A. White Label Chatbot

White label chatbots can enhance conversational marketing efforts for the business. By incorporating this white label marketing platform, you can help businesses capture visitor leads and improve their lead qualities. It also helps with immediate customer service. Let’s have a look at the top white label chatbot for your agency.

1. WotNot

WotNot is the one of the leading white label marketing tools for agencies to enhance their customer’s conversational marketing efforts. With this white label chatbot, you can expand your offerings and add a new income stream.

You also get to choose the features, customize the look of the chatbot, and use it to improve your digital marketing offerings. You can also add specific chatbot features you want to offer your customers with WotNot’s software team. 

The Key Features

1. Bot Builder

• WotNot’s no code bot builder allows you to build inbound and outbound bots on multiple channels like Web, SMS, WhatsApp, and Facebook

• With WotNot's integrations, integrate your existing apps with the chatbot builder to leverage their functionality

• Utilize utility features such as auto layout, version management, and search to boost productivity

2. Analytics Dashboard

• Visualize performance with business-centric KPIs

• Receive weekly reports of your chatbot’s performance

• View pipeline generated

3. Live Chat

• Route chats to the right person at the right time

• Get enriched visitor properties like geolocation channel, email, etc.

• Manage all live chats on Slack with Slack Live Chat

The Pricing

To know about the white label pricing, you can contact WotNot's sales department.

B. White Label Website Builder Tool

A website builder tool is a software that allows users to create websites without having any coding knowledge. Marketing agencies can use it to provide website creation services to their clients. By white labeling this tool, agencies can brand it as their own and offer a seamless user experience. This saves costs and increases revenue, as they don't have to hire developers. Below, we have listed two website builder tools that marketing agencies must consider for white label.

2. Wix

Wix is one of the leading website-building tools available in the market. This white label marketing software solution is easy to use. With a single click, you can remove the Wix branding, add yours, and implement it as part of your digital marketing suite.

Talking about Wix’s white label offerings, it offers in two different ways:

1. Through Wix Editor

This allows users to create as well as customize their own website

2. Wix’s Partner Program

This gives partners access to the white label website builder of Wix.

However, it is important to note that not all Wix’s products come under white label. Secondly, the white label option may not be available to everyone as it is available to only certain customers.

The Key Features

1. Drag-and-Drop Editor

Its user-friendly drag-and-drop editor allows users to easily add and arrange elements on their website pages

2. Customized Templates

Choose from a wide range of customizable templates, including business, e-commerce, portfolios, and more

3. SEO Tools

Wix provides built-in SEO tools like customizable meta tags, alt text, and more to optimize website for search engines

4. Custom Domain Names

Users can use their own custom domain name for their website, giving it a professional touch

The Pricing

You will need to contact team to get the pricing for the particular platform.

3. Ecwid

Ecwid is one of the powerful white label SaaS solutions that provides a suite of tools for marketing, website development, and design.

The advantage of using this tool is that it is easy to install and fits your branding easily. The affordable pricing and quick implementation make it a lucrative option for digital marketing services companies.

This cloud-based service ensures no hidden costs and implements software updates immediately.

The Key Features

1. Mobile Responsive Design 

Ensure that your online store looks great on any device with fully mobile responsive design.

2. Customizable Design

Leverage Ecwid’s drag and drop design, pre-built design themes, custom CSS to customize the look and feel of the online store.

3. Multilingual Support

Easily sell products to a global audience with multilingual support over 50 languages.

4. Integrations

Sell products on multiple channels with popular platform integrations such as:

• Amazon

• Instagram

• Facebook

• eBay

The Pricing

You should connect with the team to know more about the pricing.

C. White Label Data Analytics and Reporting Tools

Reporting tools are great and should be part of every digital marketing service bouquet. By adding these white label digital products, you can help your clients track the right KPIs, have full control of their businesses, and improve the outcomes. Here are a few reporting tools that you can use without tech knowledge.

4. Domo

Domo is one of the leading white label tools for agencies. It is a data analytics and reporting tool that leverages business intelligence to translate data into powerful insights. This low-code tool helps combine data across business processes and create workflows.

You can offer real-time insight into your end user’s processes to help them make the right decisions. It helps remove the bottlenecks and optimize the processes for better business growth.

The Key Features

1. Data Integration

Domo can integrate, transform, and orchestrate data from various sources, such as databases, cloud applications, spreadsheets, and many more.

2. Data Visualization

Domo provides a wide range of powerful visualization and dashboard features like:

• 150+ chart types

• 7000+ custom maps

• Pages & Chart filters

• Smart Text

Users can easily create interactive, branded data stories and adjust variables within dashboards to fit any business scenario.

3. Reporting & Self-Service Analytics

• Domo offers reporting and self-service analytics through its native iOS and Android apps

• Receive snapshots of dashboard content directly to your inbox

• Export both raw data and visualizations in formats like CSV, XLS, PDF, and PPT

4. Security

• Multiple logical and physical security layers help to meet the demand of enterprise security and compliance

• Compliance with HIPAA, SOC1/2, GDPR, and ISO standards

• Two-step authentication for increased security

The Pricing

The pricing depends on multiple factors like:

• Features

• Storage capabilities

• Data query volumes

To find more about the pricing for Domo, you can contact sales.

5. Klipfolio

This white label marketing software helps businesses connect with their data irrespective of their storage. The pre-built connections combined with the services allow the end users to retrieve data using SQL and other query methods defined by the tool.

They offer a single dashboard that allows businesses to measure and monitor the data from a single place.

The Key Features

1. Dashboard Creation

Klipfolio’s drag-and-drop interface allows you to create custom dashboards that display key performance indicators (KPIs) and metrics. Users can choose from a variety of pre-built templates or create their own from scratch.

2. Data Visualization

Klipfolio offers a range of visualization options, including tables, charts, gauges, and maps. Users can customize colors, fonts, and other design elements to create visually appealing dashboards.

3. Real-Time Data & Alerts

User can monitor data in real-time and set up alerts & notifications based on predefined conditions

4. Collaboration

Klipfolio provides collaboration tools that allow users to:

• Share dashboards with team members and stakeholders

• Control access levels and permissions

• Add comments and annotations to specific metrics

5. Integrations

Klipfolio automates workflows and improves productivity by integrating with a wide range of third-party tools like:

• Zapier

• Slack

• Microsoft Teams

6. Data Security

• Follows GDPR compliance

• Supports multi-factor authentication

• Supports single-sign-on (SSO) with any provider supporting SAML

• Follows industry-standard controls based on the NIST CSF Framework

The Pricing

Pricing of this white label marketing tool depends on the features and dashboards you need. For custom pricing, you need to discuss it with the team. You can get more details on their pricing here.

D. White Label Social Media Management Tools

Imagine managing social media, creating content, and scheduling posts for multiple clients simultaneously. As a digital marketing agency, this can be a tough job. Adding the white label marketing platform, you get help managing the customer’s accounts and social media profile without adding costs or resources.

6. SocialPilot

This powerful white label marketing software helps you deliver business social media marketing goals. The users can manage their social media profiles from a single place. The platform allows the end users to integrate their social profiles to get immediate access to reports, analytics and insights.

It can enhance your digital marketing services by offering a pool of features that can help your end users be more visible and engaging on social media.

The Key Features

• Manage over 50 social media profiles and start posting from all of them from one unified social media scheduling tool.

• Leverage SocialPilot’s easy to understand social media analytics tool to improve efficiency and performance. Export all data into a presentable PDF report with just a click.

• Instantly respond to posts, messages, and comments across multiple Facebook pages from a single place.

• Schedule up to 500 posts for upcoming weeks and even months with bulk scheduling. You can also edit, delete, or move posts in case of a change of mind.

The Pricing

The agency+ package has the white label marketing software solution. It is priced at $170 per month.

7. Sendible

This white label marketing software helps businesses to grow by attracting customers and attaining social media goals. It supports integrations with other social media channels for quicker conversations and better engagement.

With this white label marketing automation platform, your customers can customize the posts, preview, and then post them for better outcomes. They can also measure and monitor the social media posts using custom reports and an at-a-glance dashboard.

The Key Features

• Manage multiple accounts on separate client dashboards

• Eliminate sharing of sensitive passwords with new clients by allowing them to securely connect their profile via your website

• Connect multiple other services to your dashboard via Single Sign-On (SSO) for an enhanced user experience

• One-click reports to measure content engagement and monitor its impact

The Pricing

The white labeling feature is part of the custom package. You can build your package with the features and functionality you want. Discuss with the team to know the price of the solution.

E. White Label Invoicing and Management Tool

Managing billing and invoicing needs is one of the biggest issues your clients face today. What if you gave them the requisite support needed to manage invoices and streamline billing needs? Yes, check out these white label tools for agencies that you can add to your bouquet of services to increase the number of digital marketing services.

8. InvoiceNinja

InvoiceNinja is a popular white label marketing software that enables users to create and manage invoices, proposals, expenses, and time-tracking. With this, businesses can automate their billing process and get paid faster by offering online payment options. The white label marketing platform also provides detailed reporting and analytics, making it easier for users to track their financial performance.

One of the best features of Invoice Ninja is its ease of use. The platform is so user-friendly that users can quickly get started with minimal training. Additionally, InvoiceNinja offers customizable templates, allowing businesses to create professional-looking invoices and proposals that align with their brand.

The Key Features

1. Invoicing

Create and manage invoices, estimates, and quotes with customizable templates

2. Recurring Invoices

Set up recurring invoices for regular clients

3. Online Payments

Accept online payments through several payment gateways such as PayPal, Stripe, and others

4. Time-Tracking

Track time and billable hours for different projects

5. Client Portal

Give clients access to a portal where they can view their invoices, quotes, and proposals

The Pricing

You can check out details on pricing here. You can connect with their team to know the white label pricing.

9. ProfitBooks

The white label marketing solution gives you complete freedom to choose the features and offers you believe can enhance your end user’s experience. This tool extends accounting and bookkeeping functionality. It also includes an integrated billing solution that makes invoicing and accounting easy.

Invoicing management tools can help improve invoicing and estimations when you offer digital marketing services. It helps businesses track expenditures and manage costs. Taxation and sales reports help take a detailed look at the business processes.

The Key Features

1. Track Receivables

Create professional invoices and track outstanding payments with just a few clicks.

2. Receive Online Payments

Accept payments from credit/debit card, wallets, and netbanking.

3. Add Custom Fields

Add additional custom fields to capture details like sales person name, vehicle number, etc.

4. Insightful Sales Reports

Get actionable insights from sales reports to improve the team's performance.

The Pricing

You can customize the white label marketing platform to suit your requirements. For customization and pricing, you need to connect with the sales team at Profit Books.

F. White Label Landing Page Builder Tool

White label landing page builders are an excellent addition to your business. Using these tools, you can implement exceptional landing pages for your clients to improve their lead generation and marketing capabilities. Wondering which white label marketing services to choose for landing pages? Here’s a few tools you can use.

10. Simvoly

This white label marketing software helps create beautiful and aesthetically impressive landing pages. It comes with an incredible drag-n-drop editor with pre-built templates and a library of features that allows you to create pages for all business needs.

Your users can also leverage the unique builders to expedite the development processes. They can customize the pages and the fonts to match their unique needs. A help button can guide the users on how to use the builder.

The Key Features

1. Funnel Builder

Create and optimize sales funnels to collect leads, increase conversions, and guide users towards a specific goal.

2. Page Builder

Design visually stunning web pages from scratch using a drag-and-drop page builder, or modify pre-built templates with customizable fonts, colors, layouts, and page dividers.

3. eCommerce Builder

• Customize checkout pages to your liking

• Upsell products or services during the checkout process with just one click

• Get detailed analytics on traffic, conversions, and sales on your sales funnels

4. Quizzes & Surveys

Create quizzes and surveys with as many steps as you want and that too with different:

• Layouts

• Options

• Skip logic

• Scoring

The Pricing

There are three plans to choose from:

• Basic: $59 per month

• Growth: $99 per month

• Pro: $199 per month

11. Landingi

Landingi is a powerful landing page builder platform that provides a range of tools to help businesses create high-converting landing pages. It offers an intuitive drag-and-drop interface along with a variety of customizable templates that can be tailored to specific industries and niches.

With Landingi, users can customize their landing pages by changing the colors, fonts, layouts, and other elements to match their brand's identity. Overall, Landingi is an excellent option for businesses of all sizes that are looking to create professional, high-converting landing pages quickly and easily

The Key Features

1. Intuitive Drag-and-drop Interface

Intuitive drag-and-drop interface allows users to create landing pages without having any coding skills.

2. Customizable Templates

Choose from a wide range of customizable templates and tailor it for specific industries and niches.

3. A/B Testing

Test different versions of landing pages to determine which one performs better.

4. Integrations

Offer additional options for marketing, lead generation, and sales third-party integrations like:

• Salesforce

• Google Analytics

• HubSpot

The Pricing

This white label marketing platform is part of the Agency package priced at $149 per month. 

G. White Label Email Marketing Tool

Are you looking for ways to improve your client’s lists, leads and sales? Do you want white label tools for agencies that can help you enhance your client’s visitor-lead-conversion rate? Here are a few tools that we believe can enhance your email marketing efforts substantially.

12. ActiveCampaign

ActiveCampaign is one of the finest white label tools for agencies that help automate email marketing. It is an excellent mix of email marketing with CRM that helps plan for acquisition, nurture, and retention.

The white label marketing automation allows you to make HTML and CSS-bound changes to the platform, along with cosmetic alterations. The dashboard of the end user can be personalized to meet their email marketing goals.

The Key Features

1. Marketing Automation

Users can automate marketing campaigns based on customer behavior, preferences, and actions.

2. Email Marketing

Enjoy top-notch email marketing features like:

• Customizable templates

• Personalization options

• A/B testing

3. CRM and Sales Automation

ActiveCampaign’s built-in CRM system allows users to:

• Manage contacts 

• Track sales pipeline

• Automate sales processes

4. Lead Scoring and Segmentation

Users can assign scores to leads based on their engagement levels, interests, and behaviors, helping to identify the most promising leads and tailor marketing campaigns accordingly.

5. Integrations

ActiveCampaign offers integration option for over 920 apps which includes the likes of:

• Shopify

• Salesforce

• Zapier

The Pricing

All the white label solutions are available in the enterprise pack. To inquire about its price, you have to contact their sales team. 

13. Sendinblue

This white label marketing platform has enhanced the email marketing experience by offering a feature “pay for what you send.” This tool allows businesses to create aesthetically empowering and brilliant emails from pre-built templates.

For white label, Sendinblue offers custom branding options where you can add your own logos, colors, fonts, and branding. You can also setup custom domains for sending emails.

You can also get a dedicated IP address for sending email that can improve deliverability rates along with protecting the sender's reputation. However, this feature is only available in their enterprise plan.

The real-time reports help understand the status of the email, leads nurtured, and conversion rates. 

The Key Features

1. Email Marketing

• Sendinblue provides a range of email marketing features like:

• Customizable templates for designing the email message

• Personalize emails with dynamic content and other personalization options

• A/B testing to find the best version of your message

• Machine learning powered send time optimization that sends the message at the optimal time for maximum engagement

2. Marketing Automation

Sendinblue provides basic and advanced automation workflows, including features such as A/B testing and lead scoring, enabling businesses to create custom automation workflows to engage with their contacts effectively.

3. SMS Marketing

Users can create automated SMS campaigns, send personalized text messages to their customers, and obtain valuable insights through in-depth analytics and reporting of their SMS campaigns.

4. Integrations

Sendinblue integrates with a wide range of third-party tools, including Shopify, Salesforce, and WordPress, allowing users to connect their marketing, sales, and e-commerce systems for a seamless workflow.

The Pricing

Check out detailed pricing for Sendinblue tool pricing here. 

H. White Label Project Management Tool

If your client has to manage an entire project using in-house, it can become quite tedious. By offering tools that can help them manage the projects and keep a bird’s eye view on the key metrics, the businesses can take the right decisions and enhance the outcomes. Here are a few white label marketing software solutions that you can use for your clients to make management easy and hassle-free.

14. ProofHub

This white label marketing software offers an extensive range of features that can help access and manage projects with ease. It helps plan, organize, collaborate and deliver the projects on time.

Table view to Gantt charts, there are various in-tool features that help you schedule the jobs and assign tasks. You can use this tool to track the number of hours spent on a specific project, assign the workflows, automate the tasks, and plan the daily agenda for faster deliveries.

The Key Features

1. Task Management

Proofhub makes task management abreeze for users by enabling them to:

• Create tasks

• Assign them to multiple team members

• Set deadlines

• Track progress

2. Collaboration

Proofhub promotes team collaboration and effective communication with features like:

• With Discussions, you can create topics to share ideas, give suggestions, and send important docs and files

• Chat allows you to have quick one-to-one with clients and teams, where you attach files and use emojis to make conversations smarter and faster

• Use @Mention to tag people at any stage of the project and connect with them seamlessly

• Add events and milestones to keep your team updated about all the important upcoming events

3. Views

• View all tasks, events, milestones from all the projects at one place and use color code for easy identification

• Create a backup of your data and access files, projects, discussions, and everything even when you are not logged into ProofHub account

4. Integrations

• Integrate third-party apps with ProofHub’s API to transport data quickly and easily

• Bring all your work in one place by connecting with tools like Google Drive, Dropbox, Box, etc

• Add tasks and upload files without even logging into your ProofHub account with email-in

The Pricing

This white label marketing automation platform comes in the ultimate control package priced at $89 per month.

Conclusion

White label marketing tools is a tried and tested way to expand your suite of offerings in quick time. From email marketing to social media management, it gives you the opportunity to tap into several marketing avenues and generate quick and recurring revenue.

If you find white label chatbot interesting and are looking to invest in it, WotNot is an excellent option to consider. If you want to know more about it, connect with us or schedule a demo and our team will assist you with everything from white label plans, to features.

So, what are you waiting for? Choose the right white label marketing tools for your agency and take your marketing efforts to the next level.