How a Global Pharmaceutical Leader Helped 197K+ Users Learn Their Cancer Risk Across 17 Countries Using WotNot

The Challenge 

Early awareness plays a critical role in improving cancer outcomes. The company understood this well and had already been investing in awareness campaigns across multiple countries, partnering with local medical bodies and running outreach across social media and digital platforms to educate people about cancer prevention and early detection. 

These efforts were already well-established. The organization's country-specific websites carried detailed, accessible information about risk factors, symptoms, and recommended next steps. The content was clear and well-structured.

But the format was inherently one-directional. 

A visitor could read through the material, but there was no way to interact with it, no guided path that could walk them through what was personally relevant based on their own situation.

The team saw an opportunity to add an interactive layer on top of what was already working.

The goal was to embed a chatbot on their country websites where users could engage with the educational content in a guided, conversational format — answering a series of simple questions and receiving personalized information about factors relevant to them, along with next steps.

A more engaging way to deliver the same trusted content. Same science but new format.

There was also an opportunity to better measure engagement.

The company was investing significantly in campaigns that drove traffic to these websites. While these campaigns were effective at generating awareness, the team wanted a more interactive touchpoint that could capture how users were engaging with the educational content — not just page visits, but meaningful completions.

A chatbot would make this measurable by tracking how many users engaged in getting educated about cancer risk.

The Solution 

The organization discovered WotNot and started with a quick proof of concept.

Rather than committing to a full-scale build upfront, the team initially tested the platform on a small scope. The POC delivered fast, and the quality of the output built immediate confidence in WotNot's ability to handle healthcare-grade chatbot deployment.

Within two weeks, the first regions went live. The speed of deployment stood out, and the company moved forward with expansion into European markets. 

The chatbot itself is built as a rule-based Q&A flow, embedded directly on the organization's country websites. The user experience is simple and guided:

• A visitor starts the chatbot and answers a series of structured questions about their health and lifestyle.

• The questions cover relevant lifestyle factors and symptoms associated with the specific cancer type.

• Based on the responses, the bot provides tailored educational information in real time.

• At the end, the user receives a downloadable PDF report summarizing the key information relevant to their profile.

The entire interaction takes a few minutes. No registration required and no friction caused. The user walks away with a tangible educational resource they can refer back to or bring to a conversation with their doctor.

As healthcare experts, the company relied on WotNot's managed services to move quickly without compromising quality. WotNot's team owned the implementation end-to-end — building the conversation flows, structuring them for each market's compliance and language requirements, and deploying them on the respective country websites.

The client's internal teams remained focused on medical content and awareness campaigns, driving traffic to these chatbots.

The result was a clean division: the company brought the clinical expertise, WotNot brought the speed and infrastructure.

What began in a handful of European countries steadily grew into a global footprint. As each region went live and the results came in, the organization expanded further. The same chatbot framework was replicated across new markets without rebuilding from scratch — adapted for local language and regulatory context, and launched within weeks.

Today, the company runs 22 campaigns across 17 countries, spanning multiple European markets, along with regions in the Americas. The initial deployment focused on one major cancer type. Building on that success, the team is now extending the framework to additional disease areas, including HPV and cervical cancer. The same guided educational approach, adapted for a broader range of conditions. 

What began as a focused deployment is now helping thousands of people engage with cancer education earlier, turning awareness into meaningful action across markets.

The Results 

The WotNot chatbot has become a key part of how the company delivers cancer education across its global web presence. 

• 2.1M+ conversations handled, enabling large-scale user engagement across markets

• 197,857 users completed a full educational interaction, turning awareness into meaningful action 

• Rolled out across 17 markets, supporting global reach across multiple regions

Each completed interaction represents a person who engaged with trusted cancer education content in a personalized format. For the organization, the chatbot has become a reliable way to connect awareness efforts with real user engagement across markets.