white label | 14 MIN READ
In today’s competitive world, there is no place for quick and easy profits. But what if I tell you that you can actually make a ton of money and that too quickly and without putting in too much effort?
Sounds like a scam, right?
Trust me it is not.
White label SaaS software can help you to make loads of profits in a short time.
So, what exactly is white label SaaS? And which are the software that you can resell?
Read further to get all your questions answered.
What is White Label SaaS?
To understand white label SaaS, we need to understand the terms it is composed of, i.e., white label and SaaS.
White label is the phenomenon when a company buys a product or a service from a manufacturer and then resells it under their branding as if the product/service is their own.
Software as a Service (SaaS) is a software distribution model in which a software is hosted by the cloud provider and accessed online via a subscription by the end user.
In SaaS, users are freed from buying or installing any hardware. Netflix is the best example of SaaS, where a user pays a subscription fee to access the application over the internet on a recurring basis.
So, white label SaaS is a combination of the two. It means that a company buys a SaaS software, rebrands it and then sells it to their customers as if the SaaS software is their own.
Generally, a majority of white label software comes from SaaS companies. This is the reason why white label SaaS is such a common term.
9 Popular Types of Products That Are Whitelabeled
Whitelabeling is quite ubiquitous if we talk about its applications and use cases in various industries. This allows and encourages businesses from all the verticals to give a shot at reselling white label SaaS software to their audience.
Here, we have curated the top 9 white label digital products that you can resell.
1. Email Marketing
Email marketing is an integral part of any business’s marketing strategy. According to Hubspot, around 86% of consumers prefer to receive promotional emails from the companies they do business with. Not only this, emails are also the quickest way to announce company news, sale, or remarket to previous customers.
In addition, email marketing can also help businesses in gaining long term customers. It is because email marketing is a long term need of every business. And once chosen, businesses don’t change their email marketing service or tool provider that often.
All these benefits make email marketing a must when it comes to white label reseller programs.
SEO stands for search engine optimization. It is the practice of increasing quality and quantity of traffic to a website via organic search engine results. Since, most businesses operate online, having a good SEO strategy and tools for implementation becomes inevitable.
After all, around 75% of marketers feel that SEO strategies are “very effective'' or “extremely effective” to help them achieve their marketing goals.
However, often businesses lack the expertise and tools to carry out their various SEO activities. This causes huge demand for various white label SEO tools.
Chatbot is a software that simulates human behavior through text or voice interactions. Chatbots have the potential to make interactions fast, accurate, and human. Chatbots have several use cases including lead generation, customer support, and outbound marketing.
This is the reason why they are in so much demand. If we have a look at the stats, the global chatbot market is estimated to reach USD 3411 million by 2030, growing at the 23.7% CAGR.
Not only this, but also chatbots are becoming a new favorite of marketing agencies. They are a must have for any agency since they perfectly blend in with other offerings of the agency. This is the reason why many agencies are going for white label chatbots. With this, they gain a lot of benefits like:
Offer a new source to capture leads for your clients
Improve effectiveness of your performance marketing
Offer personalized experience to Clients’ Customers
Increase Website’s Dwell Time
Improve brand experience
White Label Chatbot is the perfect way to get started because of the following reasons.
You get a ready-made solution
You can launch it to the market in less time
It has low investment and high returns
You can offer tailor-made solutions to your clients
You can unlock new revenue streams
You can expand your customer base in quick time
4. Social Media Automation
Social media automation is the process of using automated tools for optimizing social interactions. This includes social posts scheduling or republishing popular articles.
Post-Covid-19, digitization increased rapidly. This happened mainly because many businesses made their move into the online space for the first time. This burdened a lot of small digital firms who struggled to handle the high demand of managing accounts of multiple clients. This created a high demand for social media automation.
With white label SaaS tools for social media marketing, you can meet this demand.
5. Landing Page Builders
Landing page builders are tools that help your customers to build a landing page with an easy to use drag and drop interface. They come with several templates that are optimized for conversions.
These are quite revolutionary as with the inception of landing page builders, agencies were no longer dependent on web developers. Now, an account manager could build landing pages themselves.
However, these pages were filled with branding all over the page. Also, it didn’t allow anyone to make even the smallest of changes. This is where white label landing page builder came into the picture. With a white label landing page builder, your users can:
Embed the landing page on your client’s website
Use a custom domain for your campaign
Use a single account for all your clients
Website and landing page builders are not the only tools that are in demand. Tools that can analyze the performance of those landing pages have also become an integral part of the digital marketing services.
CRO tools collect data on your website and help you understand how visitors are behaving on your site. They help you to identify and test potential changes that can boost conversion rates.
If we have a look at the market size, the CRO software market is estimated to reach USD 1932.2 million by 2026. The growth during this projected at 9.5% CAGR from 2019 to 2026.
Adding these type of tools into your current offerings is made easy with white label SaaS CRO tools. Here, you just have to rebrand the tool and start selling it to your clients.
A CRM is a short form for customer relationship management tool. This tool allows users to organize contact information and manage your relationships with clients, prospective customers, contacts, etc. Today, CRM has become an inseparable part of businesses with a medium to high customer base.
This is the reason why the demand for CRM is exponentially rising. As per a statistic, revenues from CRM software are estimated to reach $80 billion by 2025.
Many businesses are looking to leverage this high demand with the help of a white label SaaS CRM software.
8. Project Management Tool
Project management tools are used for resource allocation, project planning, scheduling, and change management. It enables stakeholders, users, and project managers to control budgeting, quality management, and documentation.
If we have a look at the market size, then it is project to reach USD 20,420.6 million by the year 2032. This shows how big the demand is for project management tools.
Many businesses are looking after meeting this demand but lack the technical expertise to build a project management tool. So, they opt for white label SaaS project management tools and resell it to their clients. There are many other benefits for choosing white label project management tools like:
You do not need to develop the software from scratch.
You get to associate your brand with a robust project management tool.
You can make high profits by reselling project management tools to a wide target audience.
We all have heard that content is a king. But this king is incomplete without a good platform to host and display. That is why there is a huge demand for a robust CMS.
A content management system is a software that helps your customers to create, modify, and manage content on a website. And the best part is, your users can do it even if they don’t have any specialized technical knowledge.
If we have a look at the stats, the enterprise content management system market is estimated to touch $53.2 billion mark by the year 2030 with the CAGR of 9.8% from 2021 to 2030.
This shows how big the demand is. Many businesses are already leveraging this demand by offering white label SaaS CMS solutions to their clients. By reselling CMS software, these businesses are able to:
Customize white label CMS software to cater specific needs of customers
Save time, money, and effort that would otherwise be spent on developing a CMS solution from scratch
Leverage CMS expertise of your white label SaaS partner
Top 9 White Label SaaS Software You Can Resell
After a lot of research, we have successfully curated a list that includes the top 9 White Label SaaS tools that you can resell in 2023.
This is a long and comprehensive list and reading it can be time-consuming for some. That's why we've also created a video for your convenience.
In this video, we'll walk you through each tool and provide a detailed explanation including its features, pricing, and how they can benefit your business.
You can check out the video below.
Watched the video? Now, let's get back to the list.
WotNot is a leading white label chatbot platform that makes bot building simple, fast, and fun. It offers a no code bot builder that enables your clients to build bots for different use cases and different channels. With WotNot, you can either sell chatbot as a product or build a solution over it to sell.
a. Bot Builder
Seamlessly integrate apps into the bot builder
Unlock productivity with utility features like auto layout, version management, and search
Visualize performance with business-centric KPIs
Receive weekly reports to stay updated with your chatbot analytics
Leverage engagement data to improve conversions and reduce drop-offs
View pipeline generated by the chatbots
c. Live Chat
Route chats to the right team
View detailed information of the visitors
Use Slack Live Chat to manage all live chats on Slack
Set a Service Level Agreement timer to provide timely responses
What They Offer in Whitelabel
With WotNot’s white label partnership, you can:
Become a chatbot reseller by rebranding the platform with your colors and logo
Design your own pricing plan and resell it to your customers
Build chatbot on top of product and sell it to your clients
Receive regular product updates and improvements
Get instant and regular product support from our team of experts
Get their implementation assistance to build chatbots for clients
Add custom features that are needed
ActiveCampaign is a leading SaaS email marketing tool. It helps businesses to reach, connect, and engage with their clients via email marketing and contact management. With this, your clients can create personalized messages, build newsletters, and send triggered campaigns to targeted audiences. Your clients can design amazing emails with the help of a campaign builder and full template library.
Personalization: Personalize emails based on contact information to drive more engagement.
Conditional Content: Send different messages to different audiences through certain conditions.
Integrations: Connect multiple apps to your email marketing service.
Geotracking: Automatically capture location of contacts for geographical campaigns.
Social Sharing: Track how your campaigns are performing on various social media platforms.
Analytics: Monitor contacts’ actions after they click through your site via Google Analytics integration.
Revision History: Save and access all the edits made previously in the email.
What They Offer in Whitelabel
Enterprise accounts choosing to white label ActiveCampaign can perform several action like:
Changing the domain name
Replacing ActiveCampaign logo with their own
Modify button borders, colors, font colors, font size, etc. with HTML/CSS rebranding
Remove all the links and references to ActiveCampaign with a single checkbox
Semrush is a well-known name among marketing professionals. It is a leading online visibility management SaaS platform. It is also an all-in-one marketing suite comprising more than 55 tools, products, and add-ons. More than 10,000,000 digital marketers use this platform across the globe.
Semrush is a SaaS platform with over 55 tools. Let’s have a look at the SEO specific features that it offers:
Keyword Research: Utilize Semrush’s keyword research tools to boost traffic and dominate the SERPs.
On-page SEO: Check site’s health, analyze its issues and crawlability to boost rankings.
Local SEO: Craft the ideal SEO strategy to boost your website traffic, track growth, and get more customers.
Rank Tracking: Track performance on Google’s search engine results page to uncover new growth opportunities.
Link Building: Make link prospecting easy by accessing the fresh database of 43 trillion+ backlinks.
Competitor SEO Analysis: Discover all the SEO aspects including the tricks and secrets of your competitor’s online presence
What They Offer in White label
Whitelabeling Semrush’s platform is great opportunity for any reseller as it helps them to:
Get More Leads: Get listed on Semrush’s agency directory and receive instant leads and prospects that are looking for your expertise.
Pitch More Efficiently: Leverage 50+ marketing tools to craft data-driven pitches that bring more value to your clients.
Rejoice Your Clients: Use white label reporting to deliver outstanding results to clients. Also, efficiently manage client workflows in Semrush’s CRM.
SocialPilot is an easy-to-use SaaS product. It is a social media marketing tool that helps businesses, teams, and professionals automate their social media management. From publishing posts to analyzing every posts’ performance, SocialPilot is there to help their clients.
As the name suggests, SocialPilot’s core offering pertains to social media marketing. It comes with advanced features like:
Social Media Scheduling: Publish social media content across major social networks at scale and speed with its social media scheduler.
Social Media Calendar: Publish, schedule, and plan all from one place with a robust social media editorial planner tool.
Bulk Scheduling: Schedule up to 500 social media posts with texts and images with just a simple file upload.
Content Curation: Schedule countless social media content with curated lists of specific keywords.
RSS Feed Automation: View blog posts shared automatically with RSS feed automation tool.
Client Management: Manage and collaborate with social media clients in real-time.
What They Offer in White Label
SocialPilot offers several benefits to its white label partners like:
Get complete control over the web address that your clients see
Customize the entire tool to match your brand’s themes, colors, and outlook
Set a personalized email address with a name of your choice
Enable your clients to log in securely without sharing their credentials
Get access to dedicated training and support
Howuku is an all-in-one conversion optimization tool that helps digital marketers and SaaS owners to build a better performing website. This white label SaaS product also boosts conversion rates via session recording, heatmap, A/B testing, and product feedback.
Howuku is an advanced CRO SaaS tool that has advanced features like:
Website Heatmap: Leverage heatmap visualization to view scrolling activities, clicks, traffic source.
Visitor Recording: Watch visitor recordings to see how they are behaving on the website.
Simple Analytics: Get key insights from all the data uncluttered.
A/B Testing: Test different versions of your site to see which one performs the best.
Web Personalization: Customize website content for each visit.
Feedback Widget: Collect valuable feedback from your users.
Pop-up Survey: Collect user inputs by asking a series of questions through a on-site survey.
Form Analytics: Understand how users are using your forms.
What They Offer in White label
Becoming a white label Partner of Howuku comes with benefits like:
Ready Plug & Play Solution: The integration process is so simple that you can embed the entire solution into your software platform with just an iframe.
Custom Development: Get custom email, CSS stylesheet, and domain. They also work with you to build a solution that fits your business needs.
Dedicated Tech Support Team: Their dedicated tech support team works closely with your operation team and manages all the tech support that you may need.
Simvoly is an all-in-one website & funnel builder. This white label SaaS software empowers businesses to build funnels and websites that result in tons of unique leads and sales. It is a 100% white label SaaS software that enables other SaaS companies, digital agencies, enterprises, and marketers to rebrand the platform as per their business needs.
Simvoly is a robust SaaS platform that has a bunch of features like:
Quizzes & Surveys
What They Offer in WhiteLabel
Choosing Simvoly as a white label SaaS software will offer you benefits like:
Smoothest Page Builder: Fast drag & drop builder platform that combines funnels and websites in one place.
Whitelabel Funnel Builder: Rebrand an advanced funnel builder to gain a competitive edge.
Whitelabel eCommerce Builder: Boost online sales of your clients with a white label eCommerce builder.
Whitelabel Marketing and Automation Platform: Emerge as a leading marketing automation company with a white label marketing and automation platform.
Clinked is a white label SaaS software that offers seamless and secure communication, collaboration and information sharing. It offers a bunch of software like project management tools, client portal, partner portal, collaboration, virtual data room, and many more.
When it comes to white label, Clinked.com offers its tool for custom workspaces. This tool has advanced features like:
Activity Stream: Display real-time updates of all activities taking place in the portal with an activity stream.
Audit Trail: Get comprehensive audit trails and reporting for all the activities that happen within Clinked.
Duplicate Groups: Users can create duplicate groups without manually copying and creating files, tasks, notes, events, and discussions.
Universal Search: Find any file that you uploaded with a relevant keyword or tag.
What They Offer in White Label
While white labeling Clinked.com tool, users enjoy the below benefits like:
Brand Your Own Platform: Put your brand’s themes and colors to make the portal look like your company’s product.
Collaborate Anytime, Anywhere: Follow tasks, chat in real-time, and update documents with our mobile app.
Enterprise-grade Security: Clincked uses two-factor authentication and other safety measures to ensure enterprise-grade security.
AgencyAnalytics is a no-code reporting software. This easy-to-use platform enables you to track and report all marketing channels at one place. It includes a complete suite of SEO tools that are designed to streamline an agency. With this white label SaaS software, one can monitor backlinks, track rankings, perform technical SEO audits, and track competition.
AgencyAnalytics is a white label SaaS software that empowers your users with features like:
Automated Reports: Create automated marketing reports in seconds.
Custom Dashboards: Build custom client dashboards the way you want.
SEO Tools: Monitor backlinks, track rankings, and perform technical site audits with AgencyAnalytics’ suite of SEO tools.
Client & Staff Management: Manage staff and clients by monitoring campaigns, providing granular user access, and efficiently collaborating with the team.
Integrations: Connect to more than 70 marketing channels.
What They Offer in White Label
Whitelabling AgencyAnalytics tools has many benefits for resellers. Some of them are:
Complete control over your branding
Upload your agency’s logo
Match the tool with your brand colors
Host dashboards on your domain
Offer your clients a branded mobile app
Create multiple white label profiles
Weblium is a white label SaaS website builder that helps you to create a landing page, online store, multi-page website within a few hours. This simple and intelligible website builder is a great fit for any freelancer, web studio, or a big agency.
Weblium makes website building a breeze for your clients with powerful features like:
Floating Toolbars: Manage and perform actions near the edited area without exploring all the tools across the editor.
Add Content in a Click: Add images, texts, and videos in just a click. All the content gets automatically adjusted to the block layout.
Ready-made Blocks: No need to spend time to create a new website section as you can add ready made blocks and remove the ones that you don’t need.
All Layouts Done at Once: Edit a desktop version only and get all those changes adapted to all other devices by default.
What They Offer in White Label
Choosing Weblium as your white label SaaS website builder is a smart choice. It is because you get benefits like:
Your Logo and Domain: Your clients will only see your business’s domain and branding.
Team Members: Invite your teammates to get started collaborating on a project.
Intuitive Editor: Intuitive editor makes it easy to create for you and easy to edit for your clients.
Custom Prices: Decide how much you want to charge and earn with custom pricing.
White label SaaS is a tried and tested way to earn massive profits, but to choose which SaaS software to white label and resell is a task. To make your job easy, we curated a list of top SaaS tools that you can white label. Here, we have included tools from diverse industries and use cases.
Now, the ball is in your court. Assess your customers’ needs and choose an apt SaaS tool to white label. If you’re looking for white label chatbots, WotNot will end your search. You can simply schedule a demo with us. For other white label SaaS tools, you can refer to the tools mentioned in the list.
Content Editor at WotNot. He likes technology, chatbots, comedy, philosophy, and sports. He often cracks hilarious jokes and lightens everyone's mood in the team.