White Label /

17 Min read

Top 7 White Label Digital Products in 2024

May 11, 2023

Bhavyadeep Sinh Rathod

Content Editor, WotNot

Table of Contents

What if we told you that you can grow your business in 2024 without breaking a sweat; offer more services and solutions to your clients without hiring more staff or buying more software; boost your revenue, reputation and customer loyalty with one simple trick?

Sounds too good to be true, right? Well, it’s not!

It’s possible with white label digital products. These are ready-made tools that you can customize and brand as your own. 

White label digital products are the secret sauce of many growing businesses. They can help you create stunning digital solutions for your clients in less time and with less hassle. They can help you increase your revenue, reputation and customer satisfaction.

But how do you choose the right white label products for your business? With so many options available in the market, you don’t want to waste your time and money on products that don’t deliver what they promise.

That’s why we have created this blog post for you. We have done the research and testing for you and compiled a list of the best white label digital products for your business in 2024.

What Are White Label Digital Products?

White label digital products are pre-built digital products that you can purchase and then customize, resell, or use in any way that you see fit, under your brand name. They are also known as private-label rights products. By purchasing these products, you can save thousands of hours of work and tap new business opportunities.

The benefit of these white label software is that they look like your own tools since they have your branding, but you do not have to hire developers to build or maintain them.

How Does White Label Digital Products Work to Boost Your Agency's Profits?

White label digital software allows companies to offer a range of digital products and services to their clients without investing the time and resources required to develop them from scratch.

White label digital products come with a license that allows the purchaser to use the product in any way they see fit. 

This can include:

  • Selling the product under their own brand name

  • Giving it away for free

  • Using it to enhance their own products and services

White Label Digital Products vs White Label Digital Services

White label partnerships are of two types — white label digital products and white label digital services.

White label products are pre-built software solutions developed by third-party providers that companies can customize and rebrand for selling under their own name.

Examples of such products include:

White label digital services, on the other hand, are outsourced services provided by third-party providers but are sold under a company's own name.

Examples of such services include:

  • Web Design

  • SEO Services

  • Social Media Management

The white label products and services are almost identical and the only difference lies in the fact if the thing white labeled is a product or a service.

7 Best White Label Digital Products

White label software are like Lego bricks. You can use them to build anything you want, without having to design and manufacture them yourself. And the best part is, you can put your own name on them and sell them as your own.

Here are the popular white label digital products that can benefit every industry.

1. Email Marketing

Email marketing products are tools or services that help marketing agencies create, send, and optimize email campaigns for their clients, with the goal of building trust, loyalty, and sales.

By using a white label email marketing platform, you can offer email marketing services to your customers without having to build the platform yourself.

I. White Label Business Opportunities 

Imagine you're a marketing agency helping a client create an email campaign. You're going to earn a creative fee for your work, but what happens when it's time to execute the campaign? Most likely, you'll send your client and their money to a third-party platform. But why not offer your own platform to your clients instead?

By offering your own email marketing platform, you can provide a seamless experience for your clients. They can work with you from email creation to sending and tracking, without having to switch between different platforms. And for your agency, this means keeping implementation dollars in-house, which can lead to a massive boost in revenue.

White label email marketing tools offer a variety of benefits like:

  • Creating a consistent and professional brand image

  • Saving businesses the time and money on software development and dedicated marketing teams

  • Flexibility in choosing features and services that suit your clients’ needs

II. Key Features of White Label Email Marketing Tools

  • Mobile Optimization to ensure your messages are readable on smaller screens

  • Analytics that track the performance of your email campaigns, including open rates, click-through rates, and conversion rates, and optimize it for better results

  • Marketing Automation to automate everything from welcome messages to order confirmations, so as to save time for other business tasks

  • 3rd Party Integration to fit the software into your existing marketing tech stack

  • Spam Testing that identifies problematic content and improves deliverability

III. Best Suited for

Email marketing white label software is typically best suited for agencies or companies that want to provide email marketing services without having to develop their software solutions.

IV. Estimate Pricing

The cost of these white label reseller programs varies widely depending on the platforms, the number of subscribers, the campaign complexity, and whether you use an agency or manage the campaigns yourself.

Typically, mid-sized businesses spend $10 to $1500 per month for email marketing.

V. Popular White Label Email Marketing Tools

a. ActiveCampaign

ActiveCampaign is an email marketing tool that simplifies the process of creating compelling campaigns and standout automation. 

It’s features include:

  • Marketing automation

  • Email Segmentation

  • Predictive email sending

  • Drag-and-drop email editor that makes it easy to create beautiful emails

  • Customizable templates

ActiveCampaign offers four pricing plans starting at $15 and going up to $279.

b. Data-Dynamix

Data-Dynamix is an email marketing tool for permission-based targeted campaigns that deliver measurable outcomes with secure and compliant delivery. 

The key features include:

  • Clean data and analytics

  • Extensive email verification and opt-in processes

  • 100% CAN-SPAM compliant

  • Database deconstructed and reconstructed every 90 days

2. SEO Tools

Search Engine Optimization (SEO) tools are software programs designed to help website owners optimize their sites for search engines.

These tools analyze website performance, provide keyword research, track rankings, and suggest improvements to increase visibility and traffic.

I. White Label Business Opportunities

White label SEO products allow you to outsource work while maintaining your brand identity. By partnering with a white label SEO provider, you can offer top-notch services to your clients and scale your business without the hassle of managing additional in-house resources.

Overall, a white label SEO tools helps you to:

  • Expand your service offerings

  • Strengthen your brand reputation

  • Focus on core competencies

  • Increase revenue and profits with upselling and cross-selling opportunities

II. Key Features of White Label SEO Tools

Some of the most valuable features of white label SEO tools include:

  • Keyword research tools that display search volume, CPC, competition, and related keywords

  • SEO content authoring plugins that suggest keywords and related topics as you write

  • Competition analysis tools for examining inbound links, Google PageRank, and Alexa ranking

  • Website audit tools that analyze inbound links, page rankings, and SEO opportunities

  • Search engine submission features for indexing new websites through search engine submission

III. Best Suited for

Marketing agencies, web design firms, small businesses, and freelancers can all benefit from white label SEO tools.

IV. Estimate Pricing

Pricing for SEO services varies, with costs ranging from $750 to $2,000 monthly for small to medium-sized projects. For larger corporations, the price may start at $2,000 per month. SEO software for tracking keyword rankings can cost between $500 and $4,500 monthly, depending on the number of keywords tracked.

V. Popular White Label SEO Tools

a. Alpha SEO

Alpha SEO is a full-service SEO program designed for businesses looking to improve their search engine rankings. With state-of-the-art technology and a dedicated team, Alpha SEO allows agencies to focus on client management and business growth.

Key Features:

  • All-in-one white label reporting dashboard

  • Competitive pricing due to expertise and high client volume

  • Sales and service support across multiple time zones

  • Services include KPI tracking, Google Analytics and Google My Business integration, call tracking, and audit reports.

b. Hike SEO

Hike SEO is a user-friendly SEO solution offering customized guidelines to help businesses improve their Google and social media rankings. With Hike SEO, there's no need for prior SEO knowledge or hiring an SEO expert.

Key Features:

  • Helps build SEO strategy

  • Simplifies making SEO changes

  • Tracks and reports results

Pricing for Hike SEO ranges from $0 to $39.20 per month, depending on the chosen plan.

3. Chatbots

Chatbots are software that uses natural language processing and machine learning to understand and respond to customer queries, often through messaging apps or websites.

Chatbots can help businesses save time and improve customer experience by providing 24/7 customer support and quick and accurate responses to FAQs.

I. White Label Business Opportunities 

The low investment and high return strategy of white label chatbots can help marketing agencies quickly scale their services. By adding a chatbot white label to your services, marketing agencies can keep their brand at the center of all your offerings. This creates an ecosystem of all your services and products that offers consistency, synchronization, and higher productivity.

II. Key Features of White Label Chatbots

Some of the most valuable features of white label chatbots include:

  • Natural language processing (NLP) to understand and interpret human language, and provide more accurate and relevant responses

  • Integrations with other tools and platforms such as social media, CRM, and helpdesk software

  • Analytics of user interactions and engagement to understand how users are interacting and identify areas for improvement

  • Personalized conversations based on user data such as name, location, and previous interactions

  • Multilingual support  to cater to a global audience

III. Best Suited for

White label chatbots are suitable for industries like e-commerce, healthcare, finance, marketing agencies, and software companies. Freelancers can also generate recurring revenue by becoming a chatbot reseller.

IV. Estimate Pricing

Most chatbot development companies charge from $15,000 to $30,000 for a custom chatbot. However, companies charging based on subscription plans can go anywhere from free to $500/per month.

V. Popular White Label Chatbots

a. WotNot

WotNot is a customizable no-code chatbot builder for businesses that offers automated customer interactions across various channels. Using NLP tools like Dialogflow, it enables AI-powered conversations to solve problems such as lead generation, appointment booking, customer support, and many other use cases.

Key Features

1. Bot Builder

  • WotNot has an easy to use no-code bot builder where your clients can build both inbound and outbound bots on multiple channels like WhatsApp, Web, SMS, and Facebook.

  • WotNot offers native integrations, allowing your customers to integrate their existing apps to the bot builder and leverage their functionalities.

  • Bot builder has productivity features like auto layout, search, and version management to make bot building more efficient.

2. Analytics Dashboard

  • Get business-centric KPIs in a graphical form for better visualization

  • Get weekly performance reports of your chatbot

  • View pipeline generated

3. Live Chat

  • Route chats to the right person at the right time

  • Get enriched visitor properties like email, geolocation channel, etc

  • Manage all live chats within Slack with Slack Live Chat

Also Read: Top 9 White Label Live Chat Software to Resell in 2024

WotNot offers a freemium subscription that allows customers to access the bot builder and other features at no cost. 

It also provides paid subscription plans, including:

  • Basic Plan: - $49/month

  • Starter Plan: - $99/month

  • Premium Plan: - $299/month

  • Enterprise Plan: - Contact Sales

4. CRM Platforms

Customer Relationship Management (CRM) software has become increasingly important for businesses in recent years, especially in the field of marketing. It allows them to centralize customer information, create personalized strategies, and streamline lead generation and conversion for increased sales and revenue.

In short, it's a crucial tool for building long-lasting customer relationships and staying ahead of the competition.

I. White Label Business Opportunities

White label CRM software serves as a versatile platform for reselling your CRM and marketing automation systems. It offers more value by providing you with a customized and branded CRM solution that can help you manage leads, customers, campaigns, and sales. 

By employing a white label CRM software, you can incorporate your branding and tailor the platform to meet your client's unique requirements.

II. Key Features of White Label CRM Platforms

  • Centralized Customer Database to consolidate customer interactions and data in one secure location

  • Automated Sales and Marketing Processes for streamlining lead capturing, nurturing, and conversion processes, saving time and ensuring consistent communication with customers

  • Analytics and Reporting to gain access to real-time analytics and reporting tools to monitor sales, marketing, and customer behavior metrics

  • Collaboration and Workflow Management foster seamless team collaboration and information sharing with workflow management tools that guarantee timely task completion

  • Integration with Third-Party Applications like email marketing software, social media platforms, and accounting software for a holistic view of customer data

III. Best Suited for

White label CRM platform software is tailored for software development companies, technology service providers, and businesses seeking to offer CRM solutions under their brand name. It's an excellent choice for companies that aspire to provide CRM solutions to clients but lack the time, resources, or expertise to create their CRM platform from scratch.

IV. Estimate Pricing

CRM platform tool pricing varies based on factors such as user count, contact or subscriber volume, and required functionality. On average, companies typically spend between $12 and $200 per user per month on CRM software.

V. Popular White Label CRM Platforms

a. Vendasta

Vendasta is an all-in-one platform that supports marketing and sales team operations, offering an easy-to-use and powerful CRM. Its CRM is equipped with robust pipeline management and prospect analysis, and is suitable for teams of all sizes.

Key Features:

  • Harness AI-driven marketing analysis

  • Streamline sales with automation features like prospect analysis, sales activity monitoring, and order processing

  • Execute targeted email campaigns

  • Access 24/7 customer support for all pricing plans

Vendasta provides a free trial for their CRM platform. After the trial, choose from their pricing plans, which are available upon request.

b. Bitrix24

This cloud-based CRM solution helps businesses efficiently manage customer relationships. With a suite of tools for sales, marketing, and customer support, Bitrix24 offers over 30 sales, administration, and marketing tools, surpassing other free CRM platforms.

Key Features:

  • Access various tasks and project management resources.

  • Utilize a range of collaboration tools, including video calls, video conferencing, webmail, calendar, and business drive.

  • Create websites and landing pages.

  • Use the in-built phone, CRM forms, live chat, and website chat widgets.

  • Implement marketing tools like Facebook advertising, email templates, and customer segmentation.

Bitrix24 has four pricing plans, starting with a free plan and going up to $69 per user per month.

5. Website Builders

A website builder is a tool that helps you create your own website without having to code. It provides starter templates and drag-and-drop features to make it as easy as possible to build a website.

I. White Label Business Opportunities

A white label website builder is a platform where websites of different functionality, types, and brands are created. These sites are created to sell to resellers, agencies, or individuals that want to rebrand the websites with their logo, color, etc.

Key reasons to choose white label Website Builder tool include:

  • Custom branding for your business

  • Increased revenue through new offerings

  • Reduced development time

  • Scalability for growth

  • Easy customization to meet specific needs

  • User-friendly for non-technical users

  • Cost-effective solution for businesses

II. Key Features of White Label Website Builder

  • Intuitive creation wizard that helps you create your website without any coding knowledge

  • Templates/pre-designed website layouts that you can customize to fit your needs

  • Drag-and-drop interface to move elements around on your website with ease

  • Mobile optimization so that your website looks good on mobile devices

  • SEO tools to optimize your website for search engines

  • eCommerce solutions, so you can sell products or services directly from your website

III. Best Suited for

White label website builder software is designed for businesses that want to offer website-building services to their customers without investing in building their own platform. The target audience for this type of software includes freelance web designers, digital marketing agencies, and web design agencies.

IV. Estimate Pricing

The pricing for these white label marketing tools varies depending on the provider and the features included. According to Forbes Advisor, website builder platforms can run anywhere between $100 and $500 a year, but most average around $200 a year.

V. Popular White Label Website Builders 

a. Wix

Wix is a well-known website builder that provides relevant solutions to website builders and clients. Its popularity stems from its high level of convenience, remarkable simplicity, and ease of customization. 

Key Features:

  • Wix partners can enjoy a revenue-earning share of 20%

  • Clients can provide valuable feedback and reviews

  • Wix provides comprehensive service and support to its users

  • Assistance is available to join the Wix marketplace

Note: The pricing system for the Wix partner program lacks transparency, and comprehensive information about it is not readily available. You may have to contact their team to obtain a clear understanding of their pricing structure.

b. Weebly

Weebly is an incredible website builder tool that is particularly beneficial for small businesses and freelance website designers. This platform provides the flexibility to rebrand it according to your business needs, and the best part is that you can get started without any upfront costs.

Key Features:

  • Stores are facilitated with E-commerce support

  • The platform provides comprehensive client permission options

  • Building websites is made easy with the drag-and-drop builder feature

  • Users have complete control over the website's code

6. Social Media Marketing

Social media marketing tools are software designed to help aid you in your social media marketing endeavors. These tools are able to make social media marketing easier by offering key analytics.

I. White Label Business Opportunities

Agencies looking to expand their services and grow their revenue may find reselling white label social media marketing solutions is a smart choice. Leveraging an existing platform can save agencies time and resources, leading to more efficient processes and increased productivity. 

Key reasons to choose white label social media marketing tool include:

  • Custom branding for your business

  • Time-saving with pre-built features

  • Scalability to accommodate a growing number of clients

  • Increased revenue by offering social media marketing services

  • Easy integration with other tools and platforms

II. Key Features of White Label Social Media Platforms 

  • Keyword monitoring to monitor keywords and hashtags related to your brand or industry

  • Good listening feature to monitor social media conversations about your brand or industry

  • Audience analysis to analyze your target audience’s interests, demographics, and behavior

  • Content management to manage, schedule, and publish content on all social media channels

  • Centralized management to manage social media channels in one place

III. Best Suited for

Digital marketing agencies and resellers are the primary target audience for white label social media marketing software. With the use of this white label software, these agencies and resellers can efficiently manage multiple clients and their respective accounts on separate dashboards.

IV. Estimate Pricing

Factors such as the scale and extent of the campaign, the duration, and the advertising platform utilized determine the cost of social media marketing tools.

Typically, social media management costs, which include marketing and advertising on one or more networks, range from $4000 to $7000 per month for businesses on average.

V. Popular White Label Social Media Marketing Tools

a. Sendible

Sendible provides an all-encompassing platform for social media management, with all the important features. Your clients will be organized by dashboards, and you can switch between them quickly. The platform provides your clients with the option to connect their social profiles without giving away their passwords. 

Key Features:

1. Post Previews

Post previews allow you to preview how your posts will look before publishing

2. Content Calendar

Scheduled posts on one visual calendar

3. In-depth Reports

In-depth reports help you measure your ROI and engagement with your audience

4. Social Media Holiday Calendar

Fill up your calendar with 300+ creative content ideas, including hashtags

5. Guides & Templates

Learn best practices from top experts or download handy templates

The pricing of this white label SaaS tool depends on the number of social profiles you want to manage. It varies from $29/month to $199/month.

b. SocialPilot

Social media management platform SocialPilot soars through cyberspace to publish, organize, gather data, and perform other tasks. The platform empowers your clients with innovative and efficient posting and scheduling alternatives. Your clients can securely connect without disclosing their login information and track their engagements in real time.

Key Features:

  • Schedule your posts in advance for multiple social media platforms

  • Manage your social media calendar with ease

  • View analytics for your Facebook, Twitter, LinkedIn, Instagram, and Pinterest accounts

  • Manage multiple clients from one dashboard

  • Customize SocialPilot to match your brand identity

  • Download performance insights as PDF reports and share them directly from the tool to your client’s inboxes

The pricing of SocialPilot starts from $25.50 per month to $170 per month depending on the number of social profiles you want to manage.

7. Project Management Software

In today's fast-paced business landscape, project management software has become an essential tool for teams to plan, organize, and manage their work effectively.

By fostering collaboration on tasks, tracking progress, and managing resources, these powerful tools drive efficiency and keep teams on track for success.

I. White Label Business Opportunities

Imagine offering your clients a cutting-edge project management tool branded with your own logo and color scheme. White label project management software allows you to do just that, providing you with a competitive edge while also delivering a complete, cost-effective solution. 

The added bonus? You can focus on your core business while your clients benefit from seamless project management.

II. Key Features of Project Management Tools

  • Scheduling tasks, assigning deadlines to team members, and prioritizing projects

  • Milestone creation without altering deadlines or task details

  • Project planning and scheduling from inception to completion

  • Team collaboration to enhance communication among team members

  • Time tracking to monitor time spent on each task

  • Insightful reports on project progress and performance

  • Budget management to keep project budgets and expenses in check

III. Best Suited for

Versatile and customizable, white label project management software can be employed by:

  • Web Design and Development Firms

  • Digital Marketing Agencies

  • PR

  • Advertising Agencies

  • Event Management Companies

  • Custom Software Development Firms

In short, any business offering project-based services can leverage these tools to streamline operations and improve project outcomes.

IV. Estimate Pricing

Medium-sized businesses can expect to pay, on average, $16.88 per month per user. However, pricing varies depending on the vendor and package scope, with plans ranging from $5 per user for smaller businesses to $25 per user for larger enterprises with comprehensive features.

V. Popular White Label Project Management Tools

a. ClickUp

Known for its robust free version, ClickUp offers unlimited task creation, Kanban boards, and sprint management tools for Agile methodologies. With no user limits, it stands out among competitors like Monday.com, Jira, and Asana.

Key Features:

  • Unlimited tasks and users in the free version

  • Kanban boards for visual task management

  • Sprint management tools for Agile methodologies

  • Time tracking and estimates

  • Customizable dashboards and views

  • Multiple assignees for tasks

  • Gantt charts for project timelines

  • Integrations with popular apps (e.g., Slack, Google Drive, GitHub)

  • Custom statuses and workflows

  • Goals, Portfolios, and Mind Maps for advanced planning and organization

Paid plans range from $5 to $19 per user per month.

b. ProofHub

Focused on streamlining project and task management, ProofHub offers templates, integrations, automation features, and reporting.

Customizable project templates

  • Integrations with popular apps (e.g., Google Drive, Dropbox, FreshBooks)

  • Automation features for streamlined workflows

  • Advanced reporting and analytics

  • Gantt charts for project planning and tracking

  • Time tracking and timesheet reporting

  • In-app communication through chat and discussions

  • File management and version control

  • Task management with Kanban boards

  • Custom roles and access control for team members

With pricing plans at $45 (Essential) and $89 (Ultimate Control) per month, it caters to various business needs.


White label digital products help you grow your business and offer more value to your clients. With white label software products, you can:

  • Save time and money by using proven products from white label providers

  • Scale your services by offering a wide range of solutions for different domains

  • Create loyal customers by building a consistent and professional brand image

  • Generate more revenue by offering competitive and valuable services and creating more upsells and cross-sells

White label products are the future because they benefit both providers and resellers of digital products. They are the best way to grow your business in the digital age.

So what are you waiting for? Start your white label journey today and see the difference.

If you are looking to white label chatbots, contact us or schedule a demo.


Bhavyadeep Sinh Rathod

Content Editor, WotNot

He likes technology, chatbots, comedy, philosophy, and sports. He often cracks hilarious jokes and lightens everyone's mood in the team.